Misfit wearables headed to Baselworld 2016

MisfitMisfit is looking to crash the Baselworld 2016 party. Acquired by Fossil last November for US$260 million, it announced that it’s headed to the Fossil Group Global Expo set to take place in Basel, Switzerland, at the same time as Baselworld and will bring “technology credibility and panache to the world’s preeminent watch, jewelry, and accessories show.”

Baselworld is one of the leading events for the watch and jewelry industry. While we at EyeOnMobility focus on the watchmakers and their latest creations, it is also attended by jewellers, precious stones dealers as well as machine and supply companies that support those industries. Some 150,000 people (ranging from representatives from exhibiting companies, to buyers and journalists) from 100 countries descended up on Baselworld 2015.

Misfit studio at Baselworld

Much like Vector did last year, Misfit will not be part of the Baselworld event itself but will set up shop not far from it. It will showcase a number of Misfit wearables, including the Shine 2 and Ray Fitness and Sleep Monitor. It will also unveil a new Misfit design studio that integrates Misfit products into a built environment incorporating “natural materials combined with bold, modern features.”

It does not appear that any Misfit wearables will be announced at the Fossil Group Global Expo. The emphasis will instead be on enticing people in town to see watches and jewelry to try one of Misfit’s current devices.

Press release

Misfit Brings Wearable Technology to Baselworld

BURLINGAME, Calif.–(BUSINESS WIRE)–From March 17 through 24, Misfit will be exhibiting in Basel, Switzerland for the Fossil Group Global Expo, coinciding with Baselworld, the world’s largest jewelry and accessories show. Misfit will be one of the first major wearables brands to have a presence in Basel, bringing technology credibility and panache to the world’s preeminent watch, jewelry, and accessories show.

Misfit will be showing off Misfit Ray Fitness and Sleep Monitor (recently announced at CES 2016) with new fashion-forward accessories. Misfit will also exhibit Shine 2, the next generation of the iconic Shine Fitness and Sleep Monitor. Both Misfit Ray and Shine 2 feature extremely thin, sleek form factors, up to 6 month battery life, 50 meters water resistance, and smart button functionality that lets you turn your wearable into a tool to connect with the world around you.

Founded in 1917, Baselworld saw 150,000 attendees from over 100 countries in 2015.

Misfit will be part of the Fossil Group Global Expo at Riehenring 182, and will be unveiling a new Misfit design studio, integrating Misfit products into a built environment incorporating natural materials combined with bold, modern features.

Misfit joined Fossil Group, one of the world’s top watch and accessories companies, in December 2015 to gain access to Fossil Group’s world-class design teams and global expertise in sales, marketing, and distribution. Fossil Group brands feature an extensive line of men’s and women’s fashion watches, jewelry, handbags, small leather goods and accessories that are found in department stores, specialty retail stores and specialty watch and jewelry stores in the U.S. and approximately 150 countries.

To schedule a meeting with the Misfit executive team, email Amy Puliafito at apuliafito[at]misfit[dot]com.

About Misfit

Misfit invents and designs wearables and smart home products. Misfit brand products including Ray, Shine 2, Flash, Link, and Bolt are available at misfit.com and fashion and consumer electronic retailers around the world. To learn more about Misfit, a Fossil Group (NASDAQ: FOSL) brand, visit http://misfit.com/media.

Watch the Misfit Ray video, directed by Giovanni Ribisi: https://youtu.be/8nzEFibiWbQ

Copyright 2016 Misfit, Inc. All rights reserved.

Source : Misfit