Since the Apple Watch went on sale at Apple Stores back in April, customers have had to book an appointment online or in-store in order to try one on. Doing so required providing a name and Apple ID. Starting this week, Apple will drop the need to book an appointment and will allow people to simply walk into an Apple Store and quickly […]
Apple Store
Apple Watch pre-orders to start “after 12:01 a.m. PDT” on April 10th
We already know that pre-orders for the Apple Watch will begin on April 10th. Apple has now revealed exactly when we will need to be at our computers to submit those pre-orders. Its website now indicates that Apple Watch pre-orders will start sometime “after” 12:01 AM PT (03:01 AM ET). That little word “after” suggests it could be a late night […]
Apple Watch Edition customers to have 24/7 support and other perks
Apple will enhance its Apple Store experience for customers looking to buy an Apple Watch Edition smartwatch. As befits a watch that starts at US$10,000 (CA$13,000), Apple will offer a personalized shopping “journey” billed as “intended to be extremely personal, elegant, and purposeful,” that could last as long as one hour. It will all begin when a guest expresses an […]
Apple Store employees to become fashion advisors?
With the Apple Watch set to launch on April 24th, Apple is getting its Apple Store employees ready to help customers select the right model for them. With other Apple products, advice tended to be more about technical details or specific features as few colour options were available. That will change with the Apple Watch and the company will train its retail […]
Apple bumps rival wearables from stores to prepare for Apple Watch
Apple is widely expected to make changes to the layout of its Apple Stores to accommodate new Apple Watch display tables as well as offer dedicated spaces where customers will be able to try on different watches (and safes to store them when the stores are closed). It now looks like the changes to the stores are not just affecting […]