Argus Insights

Study: Companion apps hindering wearable device growth

Apple Watch and app

A new study by Argus Insights has found that consumers may love their wearable devices but they are not so enthused by the companion apps they come with. An analysis of some 136,000 consumer reviews of wearables devices and applications found that there is a gap in consumer satisfaction between the hardware and the apps. Furthermore, this gap could hinder future wearable device growth. […]