ASICS to acquire FitnessKeeper, Runkeeper app developer

ASICS acquires Runkeeper

Athletic apparel companies are quickly moving into the fitness tracking app and wearable markets. UnderArmour buying up both Endomondo and MapMyFitness (and partnering last year with HTC) and Adidas buying Runtastic are but two recent examples. The latest to make a similar move is ASICS which announced today that it was acquiring FitnessKeeper, the company behind the fitness tracking app Runkeeper. With the addition […]