Activity tracking Timex Metropolitan+ watch announced

Timex Metropolitan+Timex yesterday gave us our first glimpse at what it calls its re-entry into the connected wearable market. The company today formally announced the Timex Metropolitan+, an analogue watch enhanced with a connected fitness tracker. It is the first device in the brand’s new Connected Style Collection.

“In the fast-paced world we live in, today’s active man works hard and plays hard, and he doesn’t want to sacrifice style for technical features or vice versa,” said Shawn Lawson Cummings, CMO of Timex Group USA. “We recognized a void in the marketplace for fashionable, functional activity trackers that keep guys connected. The Timex Metropolitan+ watch can be effortlessly integrated into the dynamic, everyday lifestyles of our male consumers.”

As we saw yesterday, the Timex Metropolitan+ is a “smarter watch” that blends the look and feel of a traditional men’s analog watch with some of the connected features offered by a smartwatch. It uses Bluetooth to connect to a smartphone to pass to an app (compatible with both Android and iOS) daily activity data, including steps, distance and calories burned.

The Timex Metropolitan+ will be available in two styles. The first sports a silver-tone case with black dial with red accents and a textured leather strap. The second comes with a black case with a black dial with orange accents and interchangeable black silicone and orange nylon straps. Both come with Timex’s INDIGLO night-light.

The Timex Connected app, available for both Android and iOS, already the companion app for the Timex Ironman smartwatches, will be enhanced to be compatible with the Metropolitan+.

The Timex Metropolitan+ will sell for US$125 (about CA$170) for the silver model and US$150 (about CA$200) for the black model.

Source : Timex