Runtastic, which was recently acquired by Adidas, today unveiled the Runtastic Moment, a new fitness tracker that sports the looks of an analogue watch. The “smarter watch” works with a range of activities including “swimming, diving or even showering.” Steps taken, distance traveled, calories burned, active minutes and sleep cycles are all measured by the device with progress displayed on the Progress Indicator sub-dial located at the 6 o’clock position.
“Over the past few years, we have seen the majority of players in the health and fitness space –Runtastic included – try to address the needs of users with a diverse array of tracking devices,” said Florian Gschwandtner, CEO and co-founder of Runtastic. “Looking at the products currently available, we strongly felt there was a large gap between fashion and functionality. Therefore, we developed the Runtastic Moment to be an all-encompassing device that is easy to use, aesthetically pleasing and habit-forming.”
The Runtastic Moment also syncs wirelessly to the improved Runtastic Me Android and iOS app to provide statistics and daily progress. The app can also provide more detailed information about sleep cycles, including duration, and both light and deep sleep phases.
Despite being waterproof to 300 meters, it does not offer any swimming or diving functionality.
The Runtastic Moment uses a standard watch battery and should provide several months of battery life without the need for daily charging.
Four variants of the Runtastic Moment will be offered:
- Runtastic Moment Fun: Designed for “the playful, active types” and available in four colours (raspberry, plum, sand and indigo) with a silicon strap and an aluminium case (US$129.99)
- Runtastic Moment Basic: Similar to the Moment Fun but with a larger display available in beige and black (US$129.99)
- Runtastic Moment Elite: Offering a “more sophisticated look” with a stainless steel case, scratch-resistant glass and a top-quality black leather band (US$179.99)
- Runtastic Moment Classic: Offering “clean lines and a simplistic style” with a stainless steel case in silver, gold and rose gold, scratch-resistant glass and a leather band (US$179.99)
The Runtastic Moment is not the first to blend traditional watch looks with a fitness tracker. Withings has done the same with the Activité and Activité Pop while Mondaine and Frédérique Constant have done the same with their Helvetica No 1 Smart and Horological Smartwatch respectively.
The Runtastic Moment is now available directly through Runtastic’s website. At this point, shipments are limited to the US and will begin in late September. It is also headed to “select retail stores in the near future.”