On the investor call that followed today’s financial results, BlackBerry CEO Thorsten Heins announced that the company would not release a BlackBerry 10 upgrade for its BlackBerry PlayBook tablet. Back in January, Heins had indicated during an interview with CNBC that the company would in fact provide a BlackBerry 10 upgrade for the PlayBook. By means of explanation, he said […]
BlackBerry 10
BlackBerry 10.1 software update coming as early as March
BlackBerry looks to be getting ready to launch its first OS update for BlackBerry 10. One of the first carriers that could see the update could be TELUS Mobility. According to the latest edition of its “Upcoming software updates schedule,” the BlackBerry Z10 will be upgraded to BlackBerry 10.1 starting sometime in March. The update schedule shows a status of […]
Canadians to buy 2.6 million BlackBerry 10 devices over next year?
The love affair between BlackBerry (formerly Research In Motion) and Canadians does not appear to be waning. A poll conducted earlier this month by Forum Research Inc. found that about 8% of Canadians are “almost certain” to buy a BlackBerry 10 device over the next year. Another 19% were “very likely” to buy one as well. That could translate to […]
BlackBerry partners with Mercedes AMG Petronas Formula 1 team
BlackBerry knows that it will need to move fast to get back into the smartphone game. As part of its new Keep Moving ad campaign, it announced a new partnership with the Mercedes AMG Petronas Formula 1 team. Team principal Ross Brawn said, “On the day that our new Silver Arrow, the F1 W04, is launched, we are very pleased […]
Another BlackBerry 10 Super Bowl ad teaser
With BlackBerry 10 having officially launched this week alongside the BlackBerry Z10 and BlackBerry Q10, the BlackBerry marketing machine is in high gear to get the word out. Part of its marketing blitz includes a 30 second ad that will air during tomorrow’s Super Bowl. Yesterday, it teased us with an image from the ad and it’s doing it again […]
BlackBerry 10 Super Bowl ad teaser
BlackBerry will be among the companies putting down millions of dollars to have their BlackBerry 10 ad run during the Super Bowl on Sunday February 3rd. It took to Twitter today to post a teaser of what the ad will be about: Any thoughts on what the 30-second ad will be about? It promises to be colourful if nothing else. […]
BlackBerry CEO confirms PlayBook BlackBerry 10 upgrades
Research In Motion (now known as BlackBerry) confirmed back last May that PlayBook tablets would be upgraded to BlackBerry 10 shortly after the launch of its first BlackBerry 10 smartphone. No mention was made of this at yesterday’s launch though. Fortunately for those looking for an update, BlackBerry CEO Thorsten Heins yesterday reconfirmed this in an interview with CNBC. We […]
Recap of BlackBerry 10 Experience Launch event
The buildup is over. President and CEO Thorsten Heins took to the stage today for the BlackBerry 10 Experience Launch event. Here is a summary of today’s event: Introduction: The most challenging but also most exhilarating year in his life Recognition for the RIM team for their hard work to get to this point Today is not the finish line […]