44% of millennials already own a smartwatch

Variety of smartwatches

While smartwatch sales showed signs of slowing down earlier this summer, at least one demographic group appears to have strongly embraced smartwatches. A study looking at smartwatch ownership conducted by Fluent found that 44% of millennials have already purchased a smartwatch. In comparison, only 23% of non-millennials said that they owned one. The study also found that millennials are more likely to own Apple […]