As expected, Motorola used today’s event to announce that its flagship Moto X is making its way over to Europe in the coming weeks. It will go on sale in France, Germany and the UK on February 1. It had previously been available only in Canada, the U.S. and Latin America. The European version of the Moto X is effectively the same as the version Motorola launched last summer in North America.
“At Motorola our roots are deep in mobile hardware — we invented mobile communications,” said Motorola Mobility UK vice president and general manager Andrew Morley.
“Now, as a Google company, we’ve become the kind of company that can build a 4G smartphone like Moto X. It fuses our history of mobile innovation with the best of Google mobile services.”
As expected, Motorola is launching the Moto X in Europe without Motomaker, its smartphone customization engine that offers over 2000 permutations including bamboo backplates. But Motorola is working on bringing Motomaker to Europe and is currently aiming to launch it sometime in Q2. Until then, the European models will be manufactured in China and come only in black or white with the latter being an exclusive to UK’s Phones 4U for the first three months.
The 16GB Moto X model will sell unlocked for €399 (about CA$600) in France and Germany or £380 (about CA$630) in the UK. Price for the 32GB model was not announced.
Motorola’s second current smartphone, the inexpensive Moto G, is already available in a number of European countries, including the UK.