The Moto G may not impress by its specifications alone but it is quite a bit of phone for a price that comes in under US$200. In an interview with Trusted Reviews, Motorola CEO Dennis Woodside recognized that even US$179 can be “a lot of money” in many parts of the world. He sees a significant market opportunity waiting for the company that can deliver a phone of the same quality if not specifications as the Moto G at a significantly lower price.
Woodside revealed that Motorola is already looking at how it can trim costs further in a bid to eventually get to a smartphone that would sell for as little as US$50:
“In much of the world $179 is a lot of money so there’s a big market at a price point of less than $179. We’re going to look at that and just delivering on that value promise is super important. I mean why can’t these devices be $50? There’s no reason that can’t happen so we’re going to push that.”
Motorola also has its eye on the other end of the spectrum. With the Moto X, Motorola unveiled new Motomaker options and it wants to add more. It has already introduced new material options with its wood backplates but future options could go well beyond a selection of finishes. Among the new choices we could see before year’s end could be a choice of display size and other unspecified functionality:
“On the more premium side we’re pushing more customisation. Today you have colours and beginning of materials but you don’t have screen size and you don’t have functionality and we’re going to bring all that in in the next year or so.”
Motorola continues to be a company to watch in 2014. Whereas other manufacturers are still chasing specifications, Motorola continues to explore different avenues to differentiate itself from its competitors.
Source : Trusted Reviews