Samsung may once again borrow a page from Apple’s marketing playbook when it launches its round-faced Samsung Gear A smartwatch later this year. SamMobile has learned that the South Korean company is looking to partner with a number of artists and fashion houses to offer custom watch bands alongside the smartwatch. Along with Miami-based pop-up artist Romero Britto, Samsung is reportedly looking to […]
Samsung
Samsung confirms next generation Gear smartwatch to have round display
Rumours that Samsung was working on a round-faced smartwatch have been around since the start of the year. Details have slowly been trickling out since then and we now expect Samsung to unveil the Samsung Gear A in the fall, possibly at CTIA 2015 in September. Samsung today effectively confirmed it is working on a round-faced smartwatch when it announced […]
Samsung files Gear W and Wheel UX trademark applications
Early signs suggest that the round-faced Samsung Orbis smartwatch will launch later this year as the Samsung Gear A. Not only will it sport a round display but it is also rumoured to come with a rotating bezel and digital crown to control various watch functions. New trademark filings with KIPRIS (Korea Intellectual Property Rights Information System), South Korea’s equivalent […]
Round Samsung Orbis smartwatch said to launch as Samsung Gear A
Rumours have been floating since the start of the year that Samsung is working on a new smartwatch with a round display. This is no longer anything special in itself but Samsung is rumoured to be including a number of features that will be, including a rotating bezel ring and gesture controls. Known by its alleged codename Orbis so far, […]
Samsung hires former Coca-Cola exec Pio Schunker to head global mobile marketing
Samsung earlier this month confirmed that Samsung Mobile Chief Marketing Officer Todd Pendleton was leaving the company. The company is moving quickly to fill not only the void left by the departure of the executive best known for the Samsung Next Big Thing campaign but also continue to rebuild its marketing team to turn its flagging fortunes around. It announced […]
Samsung Orbis to use Exynos 7420 SoC?
Information continues to emerge about the upcoming Samsung Orbis. Past rumours have suggested that the round-faced device will sport innovative features such as a rotating bezel and support for Samsung Pay, the company’s newly announced mobile payment system. Ensuring that all these features work smoothly , Samsung appears to have opted to use its octa-core Exynos 7420 processor, the same […]
More Samsung Orbis smartwatch features revealed?
Despite expectations that Samsung would unveil a new smartwatch at MWC 2015 alongside the new Galaxy S6 and Galaxy S6 edge, no such device was announced at the event. Mobile marketing executive vice president Young-hee Lee later confirmed that the company was working on “a more perfect product.” This is widely expected to be the oft-rumoured Samsung Orbis, a round […]
Samsung “Next Big Thing” marketing chief to leave company
The long-running “Next Big Thing” marketing campaign helped the Samsung Galaxy S line become some of the world’s best selling smartphones. Even Santa Claus got involved to support the original Samsung Galaxy Gear. It also helped the company establish itself as the world’s largest smartphone manufacturer. With the Samsung Galaxy S6 and Galaxy S6 edge set to launch starting next […]