Fitbit continues to dominate wearables market in Q1 2016

Fitbit Alta

Fitbit kicked off 2016 much as it finished 2015: At the top of the wearables market. It remained the top manufacturer in the wearables market in Q1 2016 as overall shipment volumes reached 19.7 million units, a 67.2% jumped from the 11.8 million units shipped in same quarter a year ago. While volumes grew as expected, the top five manufacturers list […]

Fitbit Charge 2 and Fitbit Flex 2 coming soon?

Fitbit Flex

Newly discovered trademark filings may have revealed what Fitbit has in store for us for the coming months. The company kicked off 2016 with the introduction of the Fitbit Blaze smart fitness watch and the Fitbit Alta fitness band. At least two more devices could be on their way later this year. Fitbit has filed trademark applications for the Fitbit Charge […]

Fitbit Alta and Fitbit Blaze shipments top 1 million each in first month

Fitbit Alta

Fitbit unveiled its latest wearables, the Fitbit Blaze and Fitbit Alta, earlier this year. It today announced that both are off to strong starts with shipments topping a million units for each device in the first month of availability. Both devices are also among the bestselling devices in their respective categories on Both have also garnered strong reviews on […]

Fitbit Alta now on sale in Canada and U.S.

Fitbit Alta

The Fitbit Alta is Fitbit’s latest entry in the activity tracker market. Introduced in early February, it brings a greater fashion flare to fitness bands than we have seen from previous Fitbit models. The main module, a slim rectangular steel body wit a slender display, can be paired with a range of interchangeable bands in multiple colours and premium materials. Initially only available […]

Fitbit Blaze smart fitness watch now on sale

Fitbit Blaze

The Fitbit Blaze was unveiled at CES 2016. Fitbit does not call it a smartwatch but rather a smart fitness watch as it incorporates elements of both basic fitness trackers and smartwatches. It went on sale today in both Canada (earlier than expected) and the U.S. The Fitbit Blaze adds a number of smartwatch features to the array of fitness tracking capabilities that you […]

Fitbit announces Fitbit Alta fitness band

Fitbit Alta

Fitbit kicked off 2016 by announcing the Fitbit Blaze at CES 2016. Less than a month later, the company today announced the Fitbit Alta, its newest fitness band. It consists of a slim rectangular stainless steel body with a slender display that can be paired with a range of interchangeable bands in multiple colours and premium materials. Its lines are softer […]

Fitbit Blaze Fitness Tracker coming to Canada on March 11

Fitbit Blaze

Fitbit unveiled its latest wearable at CES 2016. The Fitbit Blaze Fitness Tracker is one of those devices that blurs the lines between basic fitness tracker and smartwatch by incorporating elements of both. The company bills it as its “smartest, most stylish, most motivating fitness tracker yet.” Pre-orders are already underway on the Canadian and U.S. Fitbit website and have now come to Canadian retailers courtesy […]