Management

Samsung hires former Coca-Cola exec Pio Schunker to head global mobile marketing

Pio Schunker

Samsung earlier this month confirmed that Samsung Mobile Chief Marketing Officer Todd Pendleton was leaving the company. The company is moving quickly to fill not only the void left by the departure of the executive best known for the Samsung Next Big Thing campaign but also continue to rebuild its marketing team to turn its flagging fortunes around. It announced […]

Samsung “Next Big Thing” marketing chief to leave company

Samsung Galaxy Gear Santa Claus ad

The long-running “Next Big Thing” marketing campaign helped the Samsung Galaxy S line become some of the world’s best selling smartphones. Even Santa Claus got involved to support the original Samsung Galaxy Gear. It also helped the company establish itself as the world’s largest smartphone manufacturer. With the Samsung Galaxy S6 and Galaxy S6 edge set to launch starting next […]

Samsung hires former Tangerine co-CEO Lee Don-tae as new design strategist

Samsung Name

When it comes to mobile device design, aesthetics and build quality, Apple is almost always named among the brands that both consumers and other companies look up to the most. Samsung, the world’s largest smartphone manufacturer, has in recent years upped its game in order to close the gap to its rival with devices like the Galaxy Alpha but still […]

Rogers appoints Deepak Khandelwal as Chief Customer Officer

Deepak Khandelwal

CEO Guy Laurence unveiled his vision for Rogers Communications this past Spring. Called Rogers 3.0, the second of seven strategic priorities is to “Overhaul the Customer Experience.” To make this happen, the company today announced the appointment of Deepak Khandelwal to the position of Chief Customer Officer. He will be responsible for all customer experience functions including service strategy, customer […]

WIND Mobile appoints Pietro Cordova as CEO

WIND Mobile

WIND Mobile today announced that it has a new CEO. Pietro Cordova who was the company’s Chief Operating Officer today became its Chief Executive Officer. Former CEO Tony Lacavera will stay on as Chairman and will have “an active role at the board level, including working with the company on business planning and strategy and continuing to advocate for WIND […]