Marketing

Apple has fanboys while Samsung and Nokia have advertising

Apple Samsung Nokia BlackBerry

I just wanted to take a quick look at how the different companies portray themselves to the consumers in order to persuade those users to buy their smartphones. As I was researching this article, I discovered that Apple sales rely heavily on fanboys for its sales…fanboy defined in the Urban Dictionary as: Apple Fanboy A person who believes in almost […]

Nokia to revamp marketing strategy

Nokia

Nokia yesterday announced that it will embark on a new global marketing strategy that will see it take on a role that only a few short years ago would have been unthinkable. Tuula Rytilä, the company’s chief marketing officer, explained to AdAge: “For years we were the leader in our industry. When a leader is [at the top] for a […]

Motorola nabs key Samsung marketing executive?

Motorola Mobility

Earlier this week, we got our first sign that Google has some big plans in 2013 for its recently acquired Motorola business. The rumoured Motorola Phone X is meant to take on flagship devices from other smartphone manufacturers. But an impressive device alone is likely not enough. A strong marketing campaign will also be needed to make sure that the […]

Eastlink unveils new store design ahead of wireless service launch

After unveiling a new logo back in April, Eastlink today unveiled four stores featuring a redesigned look. The move comes as the company expands its retail presence in Nova Scotia and Prince Edward Island. The new stores offer a more open concept promising a “highly interactive, hands-on experience of all the company’s products and services.” The new retail environment is […]

Eastlink unveils new look ahead of wireless launch

Eastlink today unveiled a new look. “We’re so proud of the many innovations Eastlink has delivered over the past four decades,” said Lee Bragg, CEO and vice chair of Eastlink. “As we reflected on our 40 year history, we felt the time was right to freshen up our visual identity.” Eastlink was vague about the upcoming launch of its wireless […]

More smartphone manufacturers to focus on fewer devices in 2012?

Motorola may not be the only smartphone manufacturer looking to release fewer models in 2012. Digitimes is reporting that HTC, Research in Motion and Sony (as well as the aforementioned Motorola) are all looking to reduce the number of devices they release to focus their marketing efforts more tightly. Both Apple and Samsung (to a lesser degree) already use such […]